The wonder trunk or the magical case

Sound and Visual Installation

Louis Vuitton Community, Paris, France
Louis Vuitton Maison Stores and Specific Stores
August 4, 2021- August 4, 2022

Zad Moultaka has been selected by the Louis Vuitton community among the 200 visionaries asking to each create a window to celebrate the 200^th birthday of the founder Louis Vuitton. On August 4, 2021, the founder Louis Vuitton turned 200 years old.

In the spirit of Louis’ passions for creativity, innovation and the support of the arts, the intention is to support the Visionaries of the future, and in that spirit, in lieu of a fee, Louis Vuitton proposes to make a donation of €10,000 in the name of and on behalf of each Visionary to one of fifteen non-profit philanthropic organization. 

In response to an open brief, these artists have shared their dreams, fears, ideas and reflections. An amalgam of the past, present and future.

The windows of Louis Vuitton Maison Stores will come alive with digital versions of the creation and the digital catalogue will also be live – this can be seen at https://louis200.com and accessed via a QR code in the windows themselves.  Below is a list of the Maison Stores. On August 21^st, the celebrations will expand to include all Louis Vuitton stores globally with a focus on Zad’s creation in every window for half day. 

The wonder trunk or the magical case of Zad Moultaka

“Fifty years ago, in my grandmother’s village, I see myself running again with other children, 25 piastres in my hand behind an old man dragging a ‘wonder box’ on a roulette wheel. 25 piastres for a ticket gave us the right to look through the two holes inside the trunk, for a few minutes. All kinds of images scrolled slowly and carried us to a magical journey that emerged in front of our amazed eyes. What is more challenging and poetic than to recall this memory to celebrate the two hundred years of Louis Vuitton? It was a must to discover his portrait for the project to find its coherence and its final form. Using Vuitton’s eyes as the main element to imagine the outside of the trunk was obvious; ‘’who says journey says observation”, Louis’ is persistent and deep; its duplication in a particular rhythm creates a feeling of dizziness and hallucination related to the madness of some dreams. Two holes replacing the pupils sharpen our curiosity as ‘voyeurs’ and induce us to look and discover what is happening inside the trunk. Poetic landscapes scroll slowly in front of our eyes, they are made from fabrics, clothing and other traveler’s belongings filmed in close‐ups, becoming sea, dunes and mysterious mountains. When the trunk opens a little melody is played like a music box conducting the magic of this intimate journey.”

MAISON STORES
Champs-Élysées, Paris, France
Place Vendôme, Paris, France
New Bond Street, London, UK
Milan Montenapoleone, Milan, Italy
Dubai Mall, Dubai, UAE
Fifth Avenue, New York, USA
Rodeo Drive, LA, USA
China World, Beijing, China
Plaza 66, Shanghai, China
‪5 Canton, Hong Kong, China
Landmark, Hong Kong, China
LVMS, Seoul, S Korea
Matsuya Ginza, Tokyo, Japan
Omotesando, Tokyo, Japan
Midosuji, Tokyo, Japan
Shibuya Miyashita, Tokyo, Japan

SPECIFIC STORES
Namiki Dori, Tokyo, Japan
Sloane Street, London, UK
Harrods, London, UK
Monaco, France